Tag Archives: Renault Twizy

A French Multinational Vehicle Company: RENAULT

CHANNELS OF RENAULT: By using direct channels, products and goods are sold directly to the customers and this reduce costs of other advertising and agency expenditures. Renault S.A. as a French multinational vehicle manufacturer company, uses mostly it’s direct channels more efficiently to reach customers and obviously they use this channel because of their cost reduction strategy. Renault’s efficient direct channel is company’s web page. Considering Zero emission cars Renault tries to deliver company’s value proposition to customers by advertising